The 5th Column was engaged to create buzz and excitement around the second anniversary of luxury athleisure e-tailer, Carbon38 and oversee celebrity, influencer and media relations ongoing.
With minimal budgets to execute, The 5th Column leveraged agency relationships to secure venue, catering and spirits sponsorship and secure celebrities and influencers to attend, wear clothing from the site and post across social platforms.
Celebrities secured included: Actress Emmy Rossum, Actress Kelly Rutherford, Actor Jesse Williams and Actor Jesse Metcalfe.
Influencer Bloggers secured included:
Media secured included: