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The 5th Column curates the marketing, public relations and branding of luxury brands, large corporate clients, consumer goods, spirits and premium lifestyle products all over the world.

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Papinee

U.S + UK PRODUCT LAUNCH PARTNERSHIPS + SEEDING

The 5th Column was engaged to launch luxury children’s toy brand, Papinee, into the US and UK market.

 

The agency worked with the brand team on retail strategy, having placed product into Bergdorf Goodman, The Webster and Ron Robinson nationally in the US and in Harrod’s in the UK.

 

Additionally, The 5th Column worked on product press and executive profiling and also announced the partnership with The Peninsula Hotels worldwide.