The 5th Column was engaged to create a unique social media and press moment around Rémy Martin Cellar Master Baptiste Loiseau’s US visit. The goal was to generate brand awareness for Rémy Martin 1738 history and excellence and build relations with male influencers.
The 5th Column team worked to secure two influencer hosts and concept an event in July 2016 where male Instagram and style influencers Justin Livingston and Moti Ankari hosted a Rémy Martin Cocktail Party at The Nomad Hotel in New York City.
Over 40 guests were in attendance for the evening to enjoy specialty cocktails and passed hors d’oeuvres over conversation
Cellar Master Baptiste Loiseau shared brief words about the brand and his new position with attendees and lead a tasting and toast.