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The 5th Column curates the marketing, public relations and branding of luxury brands, large corporate clients, consumer goods, spirits and premium lifestyle products all over the world.

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Leadership Team.
Experienced, Talented, Professional.

President & CEO

Akbar Hamid

Akbar Hamid brings 15+ Years of experience specializing in luxury brands, spirits, hospitality and entertainment working across New York, Los Angeles and Miami as well as key markets in Europe, Middle East and Asia

Akbar has executed major strategic campaigns in the spirits sector on brands such as Möet & Chandon, Grey Goose, Belvedere Vodka, Glenmorangie, Ardbeg, the Dalmore, Rémy Martin and more

In the Luxury Consumer Goods Sector, Akbar worked with Van Cleef & Arpels and Montblanc for a number for years and brought both clients to the 5th Column

Akbar Has executed large scale events and activations including Möet & Chandon at the Golden Globes, Bono’s (RED) Organization World AIDS Day Concert in Times Square, United Nations World Humanitarian Day Campaign Launch With David Guetta and more.

Vice President

Jaclyn York

As Vice President, Jaclyn maintains a decade of experience in luxury, spirits, and hospitality PR working across a variety of brands from food and beverage to travel and everything in between. Prior to joining the 5th Column, Ms. York served as Vice President of DKC’s lifestyle and hospitality divisions where she led the communications strategy for clients including Belvedere Vodka, 1 Hotels, Lotte New York Palace, Don Papa Rum, Courvoisier, and more. Jaclyn has experience working on brands such as Cointreau, Kim Crawford, StGermain, Martini sparkling wines & vermouth, and E . Guigal from her time at Nike Communications. Jaclyn has also worked on Champagne Nicholas Feuillatte, the William Grant & Sons portfolio and the Moet Hennessy Estates & Wines portfolio (Cloudy Bay, Chandon, Terrazas, Newtown, etc. ) during her time at the Magrino Agency.  Jaclyn graduated magna cum laude from the University of Miami with a Bachelor’s Degree in Communications and double majored in Psychology.  In 2014, Jaclyn was named by the New York Observer as one of “9 Names to Watch in PR.”

Vice President

Kristin Kelly

Kristin joins us as Vice President with over 7 years of experience working across multiple luxury and lifestyle verticals including hospitality, travel, spirits, tech, and fashion.

Kristin previously served as PR Director at Day One Agency where she was an integral part of the comms team executing creative strategy and major activations for several Bacardi brand (Single Malts, Tequila Cazadores, Dewar’s Whisky), Instagram, Facebook, Oculus VR, and American Express SPG. Prior to Day One, she managed brands including 1 Hotels, W Hotels, Belvedere Vodka, and Jaguar Land Rover during her time at DKC.

Social Media Manager

Stephen Dalessandro

The Social Media Manager who is your creative outlet for all things trending in social media. With brand awareness in mind, accounts are brought to life through the production of creative content. Stephen assists clients with a wide range of concerns. This includes market research, the selection and build out of creative content, cohesiveness throughout the feed, and thorough engagement. Stephen has successfully run accounts in Beauty (@VBeaute), Hospitality (@BryantParkHotel), and in the Culinary field, working with celebrity gluten-free chef (@SimplyCaro). Graduating with a degree in Communications and Advertising from Rowan University, Stephen began a career in Public Relations naturally developing into Social Media management full-time.

VP STRATEGY

Micha Cooper-Edwards

Micha leads client and brand strategy for the consumer goods, media, retail and lifestyle verticals for The 5th Column. She has a track record of leadership of global teams and brands, including NIKE and Brand Jordan, where she created multi-million-dollar collections and led international campaigns for the likes of Michael Jordan, Kobe Bryant, and LeBron James. Following her time at Nike, she worked around the world and specifically in emerging markets growing some of the world’s most dominant consumer portfolios including Diageo, Reckitt-Benckiser, Frito-Lay, Cadbury, Nabisco, Kraft and Moët-Hennessy. Following a 15-year multinational corporate marketing career, she forayed into the world of film and television entertainment, via her role as Head of Marketing and Strategic Partnerships for film production company CreativeChaos vmg, where she led the company’s marketing, communications and social action campaigns, as well as their corporate and non-profit partnerships. Micha holds and a Master’s degree in Media and Communications from The London School of Economics and a Bachelor’s degree in International Business and Marketing from Howard University in Washington, D.C.

For Employment Inquiries Contact
5C@the5thcolumnpr.com